HOW IT WORKS

How keyword scores are made

From a search typed into Google to a score in the tool, in five steps.

The five steps

  1. 01

    You turn sharing on

    Sharing in the extension is off by default. When you turn it on, Chrome asks for access to five search sites and nothing else.

  2. 02

    Your device cleans each search

    The extension keeps only the search words. It drops URLs, emails, phone numbers, long numbers, search operators and sensitive topics before anything is saved.

  3. 03

    Searches wait, then leave in batches

    Each search waits at least 30 minutes in the extension, where you can remove it. Then it is sent in a batch with others, at a random moment.

  4. 04

    5 people unlock a keyword

    Our server counts how many different people searched each keyword. Below 5 it stays hidden. Your searches are stored with a separate one-way token per keyword, so they cannot be joined into a history.

  5. 05

    The keyword is scored and published

    Published keywords get a score, an intent and a trend, and appear in the keyword tool for everyone.

What a score means

The score ranks how popular a keyword is from 0 to 100. It is a comparison between keywords, not a count of searches.

SCORELABELREAD IT AS
0 – 33LowFew people search it; easier to stand out
34 – 66MediumSearched regularly
67 – 100HighAmong the most searched keywords in the data

Intent

Each keyword is sorted by why people search it:

INTENTEXAMPLE
How-tohow to tie a tie
Bestbest running shoes
Versusnike vs hoka
Questionare running shoes worth it
Otherrunning shoes

Trend

Twelve monthly values from 0 to 100, oldest first, show whether interest is rising, steady or falling.

The extension

The Chrome extension shares searches; it does not do research. It needs Chrome 116 or newer.

  • Reads only the search words of first-page searches on Google, Bing, DuckDuckGo, YouTube and Amazon.
  • Skips image, video, news and shopping tabs, later result pages, and a search repeated within 30 minutes.
  • Never runs in incognito windows and never reads the pages you visit.
  • Shows every waiting search with a remove button.
  • Settings → Delete my data removes your contribution credit from our server and gives the extension a new identity.

Daily limits

Limits keep the free tool fast for everyone. They reset every day at midnight UTC.

WHATLIMIT
Keyword lookups on the website30 a day
Related ideas per lookupup to 50
Keywords scored in one bulk requestup to 50

Questions

Is the keyword tool really free?
Yes. The website gives every visitor 30 lookups a day without an account. The extension is free too.
Do I need the extension to use the tool?
No. The extension only shares searches. All research happens on the website.
Why is a keyword I searched not in the tool?
A keyword is published only after 5 different people have searched it. Until then it stays out of the public data.
Is the score a search volume?
No. It is a popularity score from 0 to 100 that compares keywords with each other. Raw volumes stay on our own server and are never published.
Which countries and languages are covered?
US English first. Every keyword already carries a country and a language, so more markets can be added later.