The five steps
- 01
You turn sharing on
Sharing in the extension is off by default. When you turn it on, Chrome asks for access to five search sites and nothing else.
- 02
Your device cleans each search
The extension keeps only the search words. It drops URLs, emails, phone numbers, long numbers, search operators and sensitive topics before anything is saved.
- 03
Searches wait, then leave in batches
Each search waits at least 30 minutes in the extension, where you can remove it. Then it is sent in a batch with others, at a random moment.
- 04
5 people unlock a keyword
Our server counts how many different people searched each keyword. Below 5 it stays hidden. Your searches are stored with a separate one-way token per keyword, so they cannot be joined into a history.
- 05
The keyword is scored and published
Published keywords get a score, an intent and a trend, and appear in the keyword tool for everyone.
What a score means
The score ranks how popular a keyword is from 0 to 100. It is a comparison between keywords, not a count of searches.
| SCORE | LABEL | READ IT AS |
|---|---|---|
| 0 – 33 | Low | Few people search it; easier to stand out |
| 34 – 66 | Medium | Searched regularly |
| 67 – 100 | High | Among the most searched keywords in the data |
Intent
Each keyword is sorted by why people search it:
| INTENT | EXAMPLE |
|---|---|
| How-to | how to tie a tie |
| Best | best running shoes |
| Versus | nike vs hoka |
| Question | are running shoes worth it |
| Other | running shoes |
Trend
Twelve monthly values from 0 to 100, oldest first, show whether interest is rising, steady or falling.
The extension
The Chrome extension shares searches; it does not do research. It needs Chrome 116 or newer.
- Reads only the search words of first-page searches on Google, Bing, DuckDuckGo, YouTube and Amazon.
- Skips image, video, news and shopping tabs, later result pages, and a search repeated within 30 minutes.
- Never runs in incognito windows and never reads the pages you visit.
- Shows every waiting search with a remove button.
- Settings → Delete my data removes your contribution credit from our server and gives the extension a new identity.
Daily limits
Limits keep the free tool fast for everyone. They reset every day at midnight UTC.
| WHAT | LIMIT |
|---|---|
| Keyword lookups on the website | 30 a day |
| Related ideas per lookup | up to 50 |
| Keywords scored in one bulk request | up to 50 |
Questions
- Is the keyword tool really free?
- Yes. The website gives every visitor 30 lookups a day without an account. The extension is free too.
- Do I need the extension to use the tool?
- No. The extension only shares searches. All research happens on the website.
- Why is a keyword I searched not in the tool?
- A keyword is published only after 5 different people have searched it. Until then it stays out of the public data.
- Is the score a search volume?
- No. It is a popularity score from 0 to 100 that compares keywords with each other. Raw volumes stay on our own server and are never published.
- Which countries and languages are covered?
- US English first. Every keyword already carries a country and a language, so more markets can be added later.